A2Dominion approached Latch to help understand their position and create a clearly defined marketing strategy for their PRS portfolio. Being one of the leading HAs who provide private rented housing, A2Dominion have one of the largest portfolios in the sector. Our objective was to help them grow, improve their profile within the private rental sector and become a provider of choice.
Latch conducted extensive research into the competitive landscape, ran workshops with key stakeholders, and combined existing research with audience analysis to seek out points of difference. The result saw us drilling down to the key strengths of A2Dominion’s core brand to produce a new PRS marketing strategy, a comprehensive set of guidelines and revised positioning — Good Honest Renting.